Helpful Centers

August 12, 2008

Day Spa Gift Certificates: Not Just for Women Any More

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From Raleigh, NC to Beverly Hills, CA, every man wants to be taken care of. Stress relief, pampering, and even some rejuvenation is something everyone, including men crave. Day spa gift certificates are becoming more and more popular with men, and it is no wonder. Computers, cell phones, and other advancements designed to make life easier can actually mean that it can be more difficult to leave business stress at the office. Men are asking for stress-relief and spas like Blue Water Spa of Raleigh, NC are listening.

Gone are the days that a man would walk into a spa and there would be looks of shock from other guests. At Blue Water Spa, in Raleigh, North Carolina, men make up approximately 40% of the clientele. Men are often introduced to the spa when a man’s wife or girlfriend purchases him a gift certificate. Other times, men can come in looking for the perfect gift for the lady in their life and find that they, too, could benefit from many of the spas offerings.

With men, the key to satisfaction is combining results and relaxation. To a man, the best possible treatment is when they feel extremely relaxed and stress-free, and then they look in the mirror and say, “wow.” Some say a way to a man’s heart is through his stomach, but one treatment every man loves is a foot fantasy treatment with hot stones and aromatherapy. This can be added to any treatment giving the experience of two therapists providing decadent relaxation simultaneously.

Kile Law owns Blue Water Spa in Raleigh, NC. The spa has been voted one of the top four medical spas in America by American Spa magazine and has been voted best day spa in Raleigh. Blue Water Spa provides relaxation and results for men and women.

Kile Law frequently contributes to plastic surgery and spa magazines. She is the winner of the 2005 Humanitarian of the year award in the spa industry and the 2004 ABBIES award for best editorial feature in a spa publication

August 11, 2008

Mergers and Acquisitions

Filed under: Web Of Marketing — admin @ 6:07 pm

During the last century the concept of business went through major changes in terms of the company ownership (Papers4you.com, 2006). Nowadays, fierce competition is no longer only in the access to market, but also in what regards to business ownership. Most of times, deals involving mergers and acquisition involve billions and are reported in newspapers all the time. The process of globalisation had an increasing effect on access to foreign firms’ ownership control, and thus becoming the process of controlling other firms more usual. The traditional family business concept is now under threat and the concept of business has changed as a consequence of the trend.

Basically the operation of merger and acquisition is defined as when two companies get together, either by resulting on a new firm or by one being controlled by the other. The former form of merging firms is known as concentration and defined as A+B = C and the later is known as incorporation and represented by A + B = A. Another important issue is related to the nature of the firm business activity or the market in which they operate. A process of merging companies is a strategy of diversification of the business and can be of three forms. Vertical diversification occurs when two or more firms in different stages in the value chain are merged into the same company. Horizontal diversification is present when the merging occurs between firms operating in different business (e.g. Virgin). Finally, geographical diversification happens when firms expand their territorial control by merging or acquiring companies operating in different geographical location.

There is a huge number of examples on mergers and acquisitions. Although only the one involving higher amounts of money become known to the public. And it is so widely used that there is also a great number of academic literature devoted to the study of the phenomenon.

The consequences of a higher number of mergers and acquisitions is a higher concentration of the business, which implies possibly implies a higher level of monopoly (under certain circumstances) and the business ownership control in the hands of few (Papers4you.com, 2006). In both cases there are losses for the economy, via the increase of the prices and because the overall economy becomes more dependent on few economic agents. On the other hand, the concentration of activities permits higher levels of profits (when economies of scale and economies of scope are present) and eventually increasing the investment levels in the country (in the case that these profits are reinvested).

References

Papers For You (2006) “P/B/600. International mergers and acquisitions: literature analysis”, Available from http://www.coursework4you.co.uk/sprtfina42.htm [19/06/2006]

Papers For You (2006) “P/F/393. Mergers and acquisitions: criteria of success”, Available from Papers4you.com [19/06/2006]

Copyright © 2006 Verena Veneeva. Professional Writer working for http://www.coursework4you.co.uk.

August 6, 2008

Several Types of Obesity Surgery Available

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There are several types of obesity surgery available to those wishing to undergo the procedure. All of which have some level of permanence, meaning that you won’t be able to fully reverse the obesity surgery once you go through with it.

The most commonly known form of obesity surgery is gastric bypass, also known as stomach stapling. This procedure involves removing a large portion of the stomach from itself via a stapling device. The remains of the stomach pouch are attached to a portion of the lower intestine.

Another well known procedure is the lap band. This is a less invasive form. The doctor places a ring with an inflatable section around the upper portion of the stomach. The ring has a tube attached to it that ends with a port that the doctor can easily access to inflate the ring and gradually reduce the stomachs capacity.

Biliopancreatic Diversion, Duodenal Switch is a more involved surgery which consists of removing two thirds of the stomach and attaching the end of the stomach to a lower portion of the small intestine. The part of the intestine which was bypassed is still attached to the duodenum and its end attached to the small intestine where food is now routed to carry digestive juices to the area.

The Long Limb Gastric Bypass is similar to the above except that doctors will attach the portion of small intestine containing digestive juices further down in the intestinal tract so that the food and digestive juices have even less time to mix.

There is a form of Gastric Bypass known as the Fobi modification. A normal gastric bypass procedure is modified by the placement of a firm ring of material around the new stomach pouch.

Other types of obesity surgery are vertical banded arthroplasty (rarely used anymore), Jejuno-Ileal Bypass, and Gastric Pacing.

Read more obesity surgery articles and obesity surgery news or visit our obesity surgery site.

August 5, 2008

University Student Health Insurance - Helping Students Save Money on Insurance

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Today, it has never been more important for University students to make sure they are covered by health insurance. University student health insurance is offered through a few different companies but benefits can vary widely. It might seem overwhelming when it comes time to choose the right health insurance provider for you. In addition to finding the right health insurance, there is still a health plan that needs to be chosen. Many Universities offer health insurance that’s usually affordable but may lack in coverage which many students find unacceptable, and for good reason. No matter the price of the insurance, it certainly isn’t wise to pay for coverage that won’t help financially if there were a medical emergency.

When looking for University student health insurance, it’s important to make a list of the features that are most important to you in health insurance. For example, if you want more coverage for things like regular doctor’s visits or check ups but don’t find it necessary to hold an insurance policy that offers high end emergency benefits, you’ll want to make sure that is the kind of coverage you purchase. A good way to find the best health insurance provider to meet your needs is to choose the top three health insurance companies that offer all of the benefits you listed to be important to you and then compare, and compare some more.

You can use the internet of even your University as a great tool to choosing your student health insurance. Finding and reading review websites will shed some light on the experiences other University students have had with a particular health insurance company, which can be a valuable tool to help you choose a health insurance provider that you will be confident in counting on when you need it the most and by comparing insurance companies, you can be sure you aren’t spending more for benefits than you need to.

View our Recommended Health Insurance Company, a simple site that has an easy to fill out application. It also has a lot of great info about Home Insurance and Car Insurance

July 30, 2008

Benefits Of Turmeric

Filed under: Web Of Marketing — admin @ 10:03 pm

A native to India and other parts of Southeast Asia especially Indonesia, turmeric is integral to Asian cooking. A member of the rhizome family, besides imparting a yellow colour and a characteristic flavour to food, it has a long history of use in India Ayurvedic and Chinese medicine.

Health Benefits of Turmeric
Botanically known as Curcuma longa, derived from the Arabic name for kurkum plant, known as saffron, turmeric is often confused and substituted with the same. Totally unrelated to saffron, a member of ginger family, the root of the turmeric plant in its dried form is used as spice. Mildly aromatic with a pungent bittersweet flavor, it was called “Indian saffron” as its shares the deep yellow orange color of the saffron. Turmeric is used as a condiment, textile and culinary dye.

Turmeric is used extensively in Indian, Middle East, Moroccan, African and Southeast Asian cookery, especially in curries, vegetables, rice, fish and meat dishes to add color and flavor. For the traditional ayurvedics, turmeric is a very important herb. Considered a cleansing herb for the whole body, it gives energy and grants prosperity. The finger like stalk is scalded, dried and used for medicinal preparations. An excellent natural antibiotic, it strengthens digestion, prevents the formation of gas and helps to improve large intestinal flora.

It purifies the blood, aids digestion of protein, promotes proper metabolism in the body, correcting both, excess and deficiencies. It is used in treatment for fever, mild stomach upset, infection, arthritis, dysentery, jaundice and other liver problems. Ancient Chinese physicians used turmeric to treat chest congestion, menstrual discomforts and many more ailments. Turmeric may help to relieve carpel tunnel syndrome, joint inflammation and prevent cancer. Add a pinch or two of turmeric to warm milk to soothe respiratory aliments such as cough or asthma.

Sprinkle a bit of turmeric with honey (optional), on cuts, bruises, or scrapes after a thorough wash, as the anti bacterial action will prevent wound infections. One should be careful while using turmeric since its deep color can easily stain. Quickly wash the soiled area with water to avoid further staining. Turmeric powder should be kept in a tightly sealed container in a cool, dark and dry place. Fresh turmeric rhizome should be kept in the refrigerator.

Kevin Pederson has been managing a number of natural home remedies websites which have information on home based natural cures and remedies for cold and cough and benefits of turmeric and other natural herbs.

July 29, 2008

Muhammad Ali Memorabilia

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One of the most collectible areas regarding Muhammad Ali is Site Memorabilia. Typically, Boxing Programs, tickets and posters from Muhammad Ali’s actual fights.
Ali site memorabilia ranges from his early amateur days through to his last professional fight against Trevor Berbick in 1981. Some collectors even collect site memorabilia from his many worldwide exhibition contests which can be just as rare.

The reference guide for any Muhammad Ali Site Memorabilia collector should be the 1997 Christies LA Paloger Auction guide. This book contains many photographs of Boxing Programs, tickets and Posters from the majority of Ali’s contests.

The desirability and price of Muhammad Ali site memorabilia is governed mainly, and not in necessarily in this order, by:

Significance of the fight:

The biggest Ali fights will always attract even the casual Ali site memorabilia collector and even though they might not be the rarest items, their desirability means they
Are a premium item

Clay Liston 1 - Ali wins Heavyweight Title for the first time

Ali Frazier 1 - Fight Of The Century

Ali Foreman - Rumble In The Jungle

Ali Farazier 3 - Thrilla in Manilla

Rarity

For certain Ali fights, more programs and posters were produced than sold at the fight. Site memorabilia for certain fights may have been found hidden away in a warehouse and recently discovered.

Condition

If a program, poster or ticket has fold marks, creased corners or water stains, etc,

Then it will obviously not be as collectible as an item in Mint Condition.

Boxing Programs

Muhammad Ali site programs are probably the most widely collected of all Ali site memorabilia. Many collectors are after the holy grail of collecting every Muhammad Ali fight program. Some of Ali’s early programs were just 1 page bout sheets.

Closed Circuit Programs were produced during Ali’s career and these should not be confused with the Actual Site Programs.

Prices for Muhammad Ali Site programs can range from $15 up to and over $5,000 for the rarer programs.

Boxing Tickets

Again a much sought after site collectible, there are different variants of a Muhammad Ali site boxing ticket.

Full tickets, with the stub still attached, are the rarest and most collectible. These are tickets that were purchased for the actual fight and the original owner either could not attend, or he had the foresight to get the ticket attendant to not rip the ticket or the ticket had holes punched in it.

‘Printer Proof’ tickets do not have a seat number and were usually produced by the printer as part of the initial print run as spares before being numbered. Still collectible they are not worth as much as the original Full Tickets. They sometimes have holes punched in them so they could not be used.

Stubless tickets are also very collectible, due to the rarity of Full Tickets.

Ticket Stubs can be very collectible especially in the absence of the other variants. This is especially the case with the early fights in Ali’s career.

Phantom tickets were made for fights that did not take place such as Ali-Liston 2 which was postponed. Always check the date and venue against Muhammad Ali’s ring record.

Closed Circuit tickets are from theatre venues that showed the fights and are least collectible.

Again the prices of Muhammad Ali site tickets can range from around $50 up to and over $5,000

Boxing Posters

Site Boxing Posters were used in and around the actual venue to advertise the forthcoming fight, date, ticket prices, and usually consisted of pictures of Ali and his opponent. They vary in size and vibrancy but are not usually smaller than say 18×22.
Few survived the actual event and thus are indeed very collectible and scarce.

Closed Circuit Posters and movie posters were produced in numerous quantities for worldwide theatre venues but are still collectible.

Prices can range from $500 up to and over $10,000 for rare Muhammad Ali site Boxing Posters.

Conclusion

I have, through the years, collected all types of Muhammad Ali’s site Memorabilia. However, in recent years I have concentrated on Ali site boxing posters. The main reason was that I would store my programs and tickets in binders hidden away in the loft. My posters would be framed (for protection) and hung on the walls. These posters would provide much discussion and pride with any visitors. The expense of purchasing my remaining ‘wants’ made it necessary to make a decision to concentrate on a single type of Ali site memorabilia. However I just purchased two full Ali Frazier 1 tickets! We collectors never learn!

Other Site Memorabilia (sleepers)

There are many other items of site memorabilia which in my view make a great investment which are obtainable at reasonable prices. Such varied items that can be seen are commemorative Everlast Gloves from Ali Frazier fights, Pennants from fights, pins, and even seat cushions from the Ali Holmes fight!

Caution

With the advance in today’s printing techniques I have come across reprinted tickets, programs and posters from various Ali fights. The same rules apply to site memorabilia as collecting autographs.

Dave Beesley
Muhammad Ali Memorabilia Specialist

July 26, 2008

Thinking About Buying A Vehicle? Here Are Some Things You Should Consider Before You Do!

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You’re thinking about purchasing a vehicle but are not quite sure about what type of vehicle you should choose. Well, it’s not easy making decisions about a major purchase. Especially if it’s a vehicle you’re about to buy. Before you decide, take a look at these tips and information which may help you in determining what vehicle may be right for you:

1) First and foremost, how much money do you have to spend for a vehicle which will fit comfortably within your budget? That’s right! Can you afford to add a monthly payment to your budget for a vehicle? If so, how much can you afford to spend without creating problems with your finances. Think about it, and make the decision which will be right for you.

2) After you make the decision to purchase a vehicle, determine what you will be using the vehicle for. This will assist you with deciding on the type of vehicle you may want to purchase. For instance, do you have a long commute to your job? You may want to purchase a vehicle that gets good gas mileage.

3) Do your research on the vehicle you want to purchase by using the internet as a resource. This is by far your greatest source for getting the best price on the vehicle you want to purchase. For example, a source you may want to consider viewing, would be www.edmunds.com. At that particular website you can get information on the dealer’s invoice pricing. This will assist you in negotiating the price of your vehicle with the dealership you’re considering purchasing your vehicle from. In addition, you may want to also consider checking out www.cars.com and www.pricequotes.com to assist you in securing pricing information for your next vehicle.

4) Get your financing before you make your vehicle purchase! That’s right, get pre-approved. By doing this, you’ll be in the driver’s seat when you’re negotiating your vehicle purchase with the seller for the vehicle you’re trying to purchase. You’ll want to research the best interest rate you can get. A great way to do this is also via the internet. Some of the websites you may want to consider checking for vehicle finance rates are: www.bankrate.com and www.eloan.com.

5) Make sure that you check your credit report and FICO score prior to applying for your vehicle finance loan. You want to ensure that you know your credit history and score so you’ll be in a better position to negotiate your interest rate with your prospective lender.

6) To buy or lease what should I do? Good question. That will depend on what you will be using your vehicle for. You’ll need to determine the pros and cons of leasing or buying. You’ll want to think about the number of miles you’ll be driving per year, money you have for a down payment, how long you want to keep the vehicle and anything else you can think of. To help you decide whether or not you should lease or buy, you may want to do some research by using the internet and visiting such websites like www.smartmoney.com. . Websites like this, can provide you with detailed information on whether or not you should lease or buy your next vehicle.

So, you can see how important it is to do some research before your purchase your next vehicle! You’ll be in a better position with the information you have obtained when you’re ready to make your purchase. You’ll be glad you got the information before you attempted to purchase your vehicle. You’ve probably not only saved yourself lots of time, but, more importantly you’ve saved yourself money and have become more educated as a consumer about purchasing a vehicle in the long run!

Nocita Carter is a writer and web designer that creates websites providing informative tips on various subject matter including personal finance tips on your personal finances at http://www.personal-finance-tips-for-you.com ; dating tips at http://www.mydating-tips.com and your choice of ebooks at http://www.ebook-corner-for-you.com

Make This Your Most Productive Year Ever - 26 Tips

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Each year we start the year thinking about our goals, our job, our health, all the ‘new’ routines and commitments we make to ourself to make this our best year yet… but two weeks into January all our planning and resolution goes out the window! You can make this your best year ever by applying some of these simple ideas (and re-reading this article each year to keep you on track.

Make a date. Make time in your diary to find a quiet, comfortable location to set your goals. I spend a morning at my favourite table in the tearoom of the Sheraton on the Park (a beautiful hotel in Sydney city) in January every year to review my goals and set new ones for the year ahead.

No more New Year’s Resolutions! Instead, focus on creating realistic goals for all areas of your life - I call these your top 5.

Take five. Create five categories for which to set goals: physical, educational, spiritual, financial, and relational. By setting goals for each of these areas of your life, you will be taking a balanced approach and not neglecting any important aspects of your life.

Write it. You must write your goals down - it makes them more powerful. Use positive language - words like “I will” and “I am” - this will help you to feel as though you have already achieved your goals and to change your behaviors accordingly, for example, “I am going to the gym three times per week”. Make sure you allocate a specific timeframe for the completion of each goal, for example, “By the beginning of March, I am going to the gym three times per week”. Now, identify a reward for achieving each goal - don’t just make a list of rewards, relate a specific reward to the achievement of a specific goal. This will inspire you even more toward the achievement of your goal. And finally, list the possible obstacles that will get in the way of you achieving each goal, and how you will overcome these. This will help you to pre-empt the things that might go wrong and immediately swing into action with your solution, rather than giving up on your goal.

Review constantly. I have been told that the difference between a millionaire and a billionaire is that a billionaire reads their goals twice a day. Simple really. I keep a copy of my goals in several locations around my house (on the bathroom mirror, on the printer, outside the shower screen, on the fridge, on my bedside table and in my wallet), which makes it easy for me to see my goals and be reminded of what I am working towards several times a day.

Use it or lose it! I recently read - people who spend a thousand dollars or more each year on their personal development will increase their business by 20 percent. Read more books, attend workshops, find a new networking group, listen to tapes or CDs in your car, do online courses or enrol at college or university. Keep your brain active.

Make time. Eliminate time-robbers from your day - make a list of all the things you do that rob you of your time, such as watching too much TV, running errands inefficiently, checking and responding to your email too often, making long phone calls, waiting in traffic and even other people. Focus on controlling your time - organising your day efficiently and getting rid of the things in your life that are not a high priority.

Update your Resume. Make an appointment with yourself for one hour to update your resume. Be prepared. You never know when that job of your dreams might come along or if an internal opportunity becomes available.

Create a paperless desk. Remove all paperwork from your desk: establish files for your projects; reference folders for information you need to access regularly; a reading file for articles, reports, journals and FYI documents; and a daily-file for administrative, miscellaneous and day-specific tasks, and keep these on shelves or in drawers.

Out of sight, out of mind. Remove your in-tray from your desk or get rid of it all together if you can! Keep it out of sight so the contents don’t distract you and so that people don’t drop new items into it without you noticing.

Hang a ‘Do Not Disturb’ sign. If you have an actual office with a door, this one is easy. But many workplaces today are open plan and it’s difficult to alert people to the fact that you don’t wish to be interrupted - but there are ways around it. I know one workplace where each person has an item (in this case, a toy frog) which when placed on top of their computer means that they are not available - that they are trying to concentrate on something. When the frog comes down, everyone knows they are available again. With the agreement of everyone in the team, this system works particularly well for an open plan environment. Another technique is to use headphones - when people see you have headphones on they know you are not tuned-in to what’s happening around you - you don’t even have to be listening to anything if you find that too distracting - just put your headphones on to signal your ‘do not disturb’ request.

Book a daily meeting with yourself. Block-out the first 60-minutes in your diary or calendar every day. Treat it as a standing commitment and protect it from being eaten into by other people’s meeting requests. Overtime, people will learn that you are not available until a certain time (which will vary depending on when you schedule your 60-minutes) and they’ll work around you.

Unplug. Schedule one TV-free night each week. Switch off the set and instead listen to your favourite music, play a board or card game, read a book, enjoy a quiet meal by candle light (alone or with someone whose company you love), go on a date or soak in a bath. Start being aware of your television viewing habits and make a point of only watching programs that you truly enjoy and stop wasting precious time in front of the TV.

Manage your reading. Create a reading file and put it in your briefcase. If you don’t already have one, start a reading file and carry it with you on your way home. You can get through a surprising amount of reading while on public transport to and from work and while waiting in queues.

VIPs Only. Surround yourself with VIPs (Very Inspiring People) and eliminate VDPs (Very Draining People). Spending more time with VIPs will inspire, motivate and invigorate you. Minimise your time with the VDPs in your life. It can be difficult to make the switch - be strict with yourself and you’ll reap the rewards of being among the VIP crowd.

Where are you going next? Plan your next holiday, even if you’re already on one! Block-out your holidays and short breaks at the beginning of each year. By scheduling and planning for your holidays in advance you’ll not only have something to look forward to but you’ll have a much better chance of avoiding the usual pre-holiday stress which comes with trying to complete everything before you go - and much less chance of neglecting to take those much-needed breaks.

Find a mentor. When you identify the person you believe would be a suitable mentor, spend some time watching them in action. Ask around to find out what other people’s opinion of your chosen mentor are and find out all you can about their achievements, beliefs, values and way of operating. This will give you insight into them before you approach them about mentoring you.

Leave a detailed message. Whether it is voicemail or with the person who does answer the phone. Make sure you include the time and date you called, a brief mention of what you are calling about and how and when they can contact you. If you are going to be difficult to catch or have scheduled some time during which you won’t be taking phone calls yourself, by leaving a contact time you can avoid a frustrating game of ‘phone tag’.

Schedule email time. Email messages popping into your inbox all day long can be an enormous distraction, particularly if your email is set to alert you every time new mail arrives. To check in on your emails and respond to them as they arrive not only distracts you from whatever tasks or projects you are working on but can rob you of an entire day, responding to other people’s needs while your own are neglected. Schedule a couple or a few times each day to check and respond to emails rather than constantly looking-in on your inbox or being bounced there by your email program with every new message.

Your signature. Use your email program to create an email signature block that will automatically attach to all of your outgoing messages; it’s a little like an email letterhead. It saves you the effort of including your contact information every time and brings a professional touch to your communications. You might simply include your name, business name, contact details and website or you might also include a sentence or two about your business, a special promotion you are running with a link to your website, or even a favourite funny or inspirational quote.

Spelll chceck. Email makes each one of us an instant author - and, that’s not necessarily a good thing! Always, always re-read your emails before you send them to make sure they make sense and to fix any spelling or grammatical errors. I recommend you set your email to automatically spell-check every message before it is sent. And if you need a second opinion to check for clarity, tone or correctness, ask a colleague to look over it for you. It might be inconsequential to you, but a poorly worded email that conveys the wrong tone and is riddled with spelling and grammatical errors can destroy your creditability and relationships.

Spring clean. Schedule time to clean out your email regularly, once a month should be enough to keep you on top of it. Empty your deleted items and any unnecessary sent items, and go through any completed project or task folders and ensure that anything you are keeping is essential to your records. Cleaning out your email will ensure you are managing your email files and disk space effectively.

Set up systems. When using filing cabinets, decide how you will allocate your space to make it easiest to locate your files: for example, rather than mixing all your files together you might decide to keep current customer files in one drawer and potential customer files and marketing information in a separate drawer, or you might choose to store current projects in one drawer and research and reference information in another, or you might decide to file everything in alphabetical order - you get the idea - look at the type of files you have and decide how to logically divide them into categories. Then, label the front of each drawer with the type of files it contains.

Colour it. Use colour coding to further systemise your files and to enable you to identify different types of files at a glance. Choose a range of coloured manila folders and allocate a different colour to use for different file types: for example, blue for customer files, purple for staff files, pink for project files and so on. Make a reference list of what each colour represents until you are familiar with your system.

Create a confidence journal. We don’t all feel confident every day and sometimes it helps to take note of our feelings and how situations affect us. By writing down how you feel each day in a confidence journal you can track your responses to situations and also identify areas of your like you might need some help with. Just do this for 30 days and then spend an hour at the end of the month assessing where you find your confidence gets shaken and then determine strategies to help you overcome that in future.

Choose to be amazing! It’s as simple as making a commitment to yourself every morning that you will have an amazing day. Remember, life is not a dress rehearsal - we only get one performance, so let’s give it our best!

EzineArticles Expert Author Neen James

Neen is a Global Productivity Expert: by looking at how they spend their time and energy - and where they focus their attention - Neen helps people to rocket-charge their productivity and performance. A dynamic speaker, author and corporate trainer, Neen demonstrates how boosting your productivity can help you achieve amazing things. With her unique voice, sense of fun and uncommon common-sense, Neen delivers a powerful lesson in productivity.

Subscribe to Neen’s free monthly ezine at http://neenjames.com

July 25, 2008

Marketing Online? Time to Think Christmas!

Filed under: Web Of Marketing — admin @ 2:00 am

It seems that every year I have to remind my e-tail clients to prepare for the upcoming season because while it’s still sunny and warm out, they aren’t thinking Christmas (conversely, they aren’t thinking summertime in the middle of February either).

But from a search engine perspective one must prepare a few months in advance of the season to ensure they reach their full potential.

All to often business has to be turned away because an online retailer comes to my company in November hoping to compete organically for the Christmas market. When you tell them that they won’t even begin to rank until January they get very upset.

But this is the reality of today’s search engines. It can (and usually does) take 2 months or more for changes to be registered and begin competing. In competitive markets it can take even longer. While in the most competitive markets it can take years to establish oneself as an authority figure.

So at the very least, now is the time to get your campaign in order.

That means researching keywords, re-optimizing if necessary and ensuring your site is found in all the major search engines and directories. So let’s look at the steps necessary:

Step one - research the keywords your customers will use

As I mentioned in a previous article, you first need to know who your customers are. Only then can you perform a proper keyword analysis.

And I suggest that you do have to perform such an analysis, even if you know what keywords were used last year. This is because trends change, and people’s search habits change as well.

Last year your customers may have been new to the whole online shopping experience. But this year, they are much more experienced and are likely more able to search and find what they are looking for.

Also, search engines have changed from what they were a year ago. Not only is MSN a new engine, but Yahoo! and Google have also changed their ranking algorithms somewhat in the past year.

That doesn’t mean that you should totally forget about last year’s referrals however. No, I’d use them, but use them as a starting point.

Now since you are going to be researching for future traffic, you can’t really use existing tools such as Yahoo!s keyword suggestion tool or Google’s AdWords sandbox as effectively because they report on historical search trends.

They can help you create a larger keyword basket, however. One that you can then use to help refine your keyword choices and pick phrases which should drive traffic to your site.

Therefore you also can not rely on the search volumes provided by such services. You should have a pretty good idea (again based on last years traffic) what types of phrases will drive visitors to your site. In this case it is safe to rely on your gut and judgment as there is nothing else to help guide you.

Optimizing existing content

Once you’ve created your list of phrases it is time to re-optimize some pages for those terms you think will drive the most traffic in a few months. Remember, you are doing a little forward thinking here, trying to anticipate what your future customers will do.

Be sure to follow the optimization guidelines provided in the article I mentioned earlier. You can also follow the guidelines set forth by Google as they generally apply to all engines.

However you do it, try to optimize pages that perhaps aren’t performing as well as other pages. You don’t want to harm existing traffic, you only want to increase the potential of future traffic.

To be sure you don’t harm existing traffic, take a look at your analytics to find out what phrase are currently driving traffic, and which pages people are landing on. These are the pages you don’t want to change unless you absolutely have to. Instead, look for those pages which may apply to your new phrases and optimize those pages for the phrases.

Create new content

Chances are you won’t be able to do too much to the existing site without harming current rankings. Therefore it may be time to create new content suited to the new keywords you’ve chosen.

Try to create useful pages, however. Don’t make them too promotional and be sure to link them to other pages within your site, such as product pages, or pages with more information. Don’t just copy an existing page and re-word it either. It’s best to create fresh new content and work it into the existing site.

Plan a PPC budget

I can almost guarantee you there will be more websites this year than last year competing for that online market space. As more and more retailers find out just how inexpensive online marketing is compared to other forms of marketing they will begin to invest heavily in a web presence. This makes it harder for everyone else to rank competitively. After all, there is only so much screen space to go around.

If this happens to you and you find someone like Walmart or Sears moving into your space, it might be worthwhile to invest in a PPC campaign, at least through the Christmas season.

Consider starting just after Thanksgiving, and watch when you get the most clicks (and sales) through the campaign. Then as the weeks go on you can modify the campaign advertising only when you get the most exposure. This will help you keep costs down as you won’t be paying for clicks at off peak times which drive little sales to your site.

This type of bidding, often referred to as day parting, is an effective way to maximize your cost per click, and return on investment.

Also, be sure to end your campaign before the last day you can promise shipping. In other words, if you know that it takes 5 days to ship your product to your customer, then quit your PPC campaign on the 18th or 19th. This way you don’t have upset customers who can’t get their gifts by the 24th. This will also save you some money as in some cases the last few days before Christmas become the most active PPC spendings days.

Hope for the best but prepare for the worst

As with any online venture, there is the potential for failure. Your web server could fail, or your site could go down just at a crucial crawling period. While these types of things rarely do happen, they none-the-less do occur from time to time.

Therefore you shouldn’t focus just on the holiday season. You must also try and prepare for the times after Christmas when you will still get customers. That is why I said earlier not to mess too much with existing rankings or keywords. Why shoot yourself in the foot?

It’s best to try and prepare for what’s coming a few months down the road.

In the end, planning for Christmas shopping online isn’t much different than what a store has to go through. They want to keep their Halloween product on the shelves until Halloween yet they have to balance that with the Christmas gifts they could be selling at the same time.

Balance is required with your website as well, you don’t want to alienate existing customers by focusing on Christmas sales, just like you don’t want to lose Christmas sales preparing for boxing week.

So, as you move forward planning your Christmas online marketing campaign be cognizant of the other efforts you could be exploring, such as a PPC campaign for those phrases which you won’t be able to compete for effectively. Because you never know what other potential lies out there waiting for you to discover it.

About the author:
Rob Sullivan - SEO Specialist and Internet Marketing Consultant. Any reproduction of this article needs to have an html link pointing to http://www.textlinkbrokers.com

July 24, 2008

The 20/60/20 Rule Of Leadership. Don’t Go Solving The Wrong Problems

Filed under: Web Of Marketing — admin @ 10:59 am

Several decades ago, a passenger jet approached a Florida airport with the pilot and co-pilot struggling to fix what they thought was a malfunctioning landing gear. The landing-gear light was on, signaling that the gear was deployed; but both men did not hear it actually deploy.

As the men sought to understand whether they had a defective landing-gear light or a defective landing gear — the co-pilot actually taking up a hatch and getting down into the wheel well — the aircraft kept losing altitude. Too late, a warning alarm sounded and the plane crash, killing all aboard.

Quite possibly that tragedy has subsequently saved many lives. For the pilot and co-pilot’s actions have been used in flight simulation training programs to demonstrate how NOT to troubleshoot problems in the cockpit.

The incident has become known as the Landing-gear Fix, a diligent attempt to solve the wrong problem. Of course, they had a landing-gear problem on their hands. But unbeknownst to them, they faced a far more serious problem, a pending crash.

The Landing-gear Fix is a leadership lesson. In the quest to get results, many leaders often focus on Landing-gear Fixes — putting their time, resources and talents into solving wrong problems. In fact, it’s been my experience working with thousands of leaders during the past 20 years that most leaders are either working on the wrong problems or working on the right problems in the wrong ways.

In this issue, I’ll give you a tool to avoid getting involved in a leadership Landing-gear Fix. It’s a tool that will help you avoid wrong problems and focus on the right ones. It’s called the 20/60/20 rule. And it will save you aggravation and help you avoid wasting time.

When you are leading a group of people of whatever size to get results, understand that roughly about 20 percent of the people are intractable; they won’t do — or at least won’t want to do — what is required. Another 20 percent will be your ardent cause leaders in getting it done. And 40 percent will be on the fence.

How does this rule help you focus you on the right problem? For one thing, it gives you a template of where to put your time and resources.

I wish I had known about the 20/60/20 rule early in my leadership endeavors. In the military and later in other venues, I often gave inordinate amount of attention to people at the intractable end. That people were upset with me and my leadership and the direction I wanted to take organizations upset me - more than it should have.

I did not know that if you are not getting a portion of the people upset with you, you are not challenging them enough as a leader. I did not know that the anger of the people you lead is the door prize of leadership.

Apply the 20/60/20 rule to a project you undertook in the past. (Remember, those are not exact percentages but approximations.) Which category did you focus your time, attention, and resources on? Was it the right category to do so? What would you do differently? How might you have moved people from the intractable end to the highly motivated end? How did you deal with the people in the middle, the 60 percent? What category demanded your best resources and efforts? What could you have done differently to improve your results?

What are the lessons you learned in applying the rule to a past project? List at least three specific ones.

Now apply the 20/60/20 rule to a present leadership effort. This rule is about saving you time, money, and resources and getting you more results to boot. There are several ways to use it. First, as a straight up template.

How might the lessons you learned in applying the Rule to a past project now help you apply it to this present one?

Focus on one of the three categories. How will you expend your time and resources? It does not matter which category you focus on. The importance of the rule is that you have the option. Without this rule, most leaders scatter their focus.

Don’t get caught applying diligent solutions to the wrong problems. Apply the 20/60/20 Rule, and you’ll focus on getting the right results in the right way at the right time.

2005 © The Filson Leadership Group, Inc. All rights reserved.

PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to publish is appreciated but not required: mail to: brent@actionleadership.com

The author of 23 books, Brent Filson’s recent books are, THE LEADERSHIP TALK: THE GREATEST LEADERSHIP TOOL and 101 WAYS TO GIVE GREAT LEADERSHIP TALKS. He is founder and president of The Filson Leadership Group, Inc. - and for more than 20 years has been helping leaders of top companies worldwide get audacious results. Sign up for his free leadership e-zine and get a free white paper: “49 Ways To Turn Action Into Results,” at http://www.actionleadership.com

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