Helpful Centers

November 12, 2009

The Merits of Video in B2B Email

Filed under: School of Hardware, Software Tips, Technometer — admin @ 4:42 am

Many business professionals do not really respond to a call to action unless they find a compelling reason for it. It is the responsibility of marketers to not only make sure that their campaigns attract a lot of clicks or encourage sign ups but also encourage real engagement. This brings on the possibility of using new technologies or rich media in order to attract sales.

Using video in email has the potential to work but it can also backfire. While the medium can boost response, it can only elicit high quality click returns when the video can add value to the call to action instead of distracting users from it. Just like any other new tactic, tricking potential customers is dangerous as this can lead to loss of revenue and goodwill as well as trust on the brand.

The use of rich media for email marketing has been hindered by several deliverability concerns in the past. Hosting services capabilities for example. Java or JavaScript was never used as an option as it tends to get blocked by both Web-based and corporate ISPs. These days, deliverability is still questionable as even animations can get filtered from the inbox.

The best option when it comes to the use of video on e-mails is still limited to animated images. And a lot of people are still inclined to believe that audio should always be turned off by default unless the user clicks otherwise. As such, when it comes to email, it’s better to settle for a ‘video like experience’ for now.

It’s also important to note that using videos in email marketing will not really make up for a weak call to action, or even the email content’s lack of relevance. It is, however, an effective way of telling a story, providing efficient demos and engaging customers.

September 14, 2009

Tennessee State Health Department Extends Service Contract with Upp Technology

Filed under: School of Hardware, Software Tips, Technometer — admin @ 4:13 am

Upp Technology will continue to provide managed hosting solutions to the Department of Health in Tennessee. As part of the renewed contract, the technology provider will add a central server to the emergency operations of the agency to enable efficient intercommunication among all the emergency Go-Kits in the area.

The centralized emergency management solution added to the services will significantly improve the efficiency of emergency response through the enhanced accessibility of patient information.

Tennessee is already using Upp’s Go-Kits for mobile emergency response but the state is still planning to add a centralized server that will link all the Go-kits together. This centralized approach is expected to be more accurate and more reliable as it allows for responsive patient tracking, effective inventory management as well as a more efficient distribution of the resources that are crucial in every emergency.

Go-Kits provide Upp’s emergency response solution suite with a Mobile Logistics Platform. They are deployed and operational within fifteen minutes as they contain information that is necessary for running inventory, asset and resource management. It can also pull up patient treatment facilities as needed. the extension of Upp’s technology solutions have already been proven as successful by how H1N1 anti-virals have been efficiently distributed. The new extension will also be able to tap into the command and control staff of the state and help them oversee to the distribution of the emergency supplies, real-time.

June 28, 2008

6 Killer Outsourcing Secrets to Save You Time and Make You More Money

Filed under: Software Tips — admin @ 9:25 pm

Early on my online business career, I was a jack-of-all-trades.

  • I was the webmaster

  • The telemarketer
  • The banker
  • The accountant
  • The copywriter
  • The traffic specialist
  • The butcher
  • The baker
  • The candlestick maker
  • And on and on it went

If it needed to get done, I had to do it, as I was a Solo-Preneur, a one man money making machine.

Then I learned how other successful people were saving time, making more money and having more fun than I was. The secret to their ‘leveraged’ lives was outsourcing.

They had webmasters, copywriters, sales staff, virtual assistants, secretaries, and so on.

Instead of working so hard IN their businesses, they were now ON their business, freed up to dream up and implement new product ideas and create new revenue streams.

In my online experience, I have found 6 killer outsourcing techniques that have saved me time and help me make a lot of money. I would like to share them with you in hopes that you will benefit from them like I have.

1. Outsource Secret #1 - Use 24 Hour Recorded Message Lines

Do you have a lot of people calling you, asking you the same questions over and over, that a website explains? What if people cannot get online? I create 24 hr recorded message lines where people can dial in, even if it’s 2:43 am and they can get educated robotically and elegantly about my company, offers or specials.

Real Estate Agents can use this for updated home listings and showings, put the 24 hour message on the back of a business card, with a shocking headline, so people will call it.

Mine reads:

“Discover how a 35 year old former youth pastor from Minnesota earned over $700,000 in less than two years, and how he goes on vacations saving up to 75% off without coming home broke! Free 24 hr rec. message - 866-486-7465.”

Network Marketers also use 24 hour lines to talk about their company, product and compensation plans instead of having to do one on one presentations.

2. Outsource Secret #2 - Hire a Webmaster/Site Designer

I used to make my own sites, and I had to figure it all out by trial and error, many hours of frustrations.

Don’t you hate it when you get the site all finished, but there is one quirk that is keeping you from publishing it because you have an error in your code or shopping cart, which you cannot figure out how to fix?

You can’t publish until it’s fixed and you begin to panic!

I have been down that road too many times, and it kept me from launching my sites on time.

When I learned this outsource secret the companies I used got my sites keyword optimized, submitted and found in the engines.

The did the design work and coding, I just wrote the copy to be on the site.

I have over 20 #1 listings now with certain keywords related to my niche market.

3. Outsource Secret #3: Hire a Virtual Assistant to Work for You

This one is an amazing time saver.

I used to answer all my own calls and now I delegate/outsource to a team of virtual assistants who handle all my phone work for me.

They do customer support, give out information, and even help by doing a little over the phone selling for me too.

At about $15-25 an hour, Virtual Assistants, don’t get paid by the hour, they get paid by the minute, as an independent contractor, so you don’t pay them taxes, employee benefits, or insurance/health care. What a money saver and time saver, and guess what? You are not ripping them off doing it this way as that is how the Virtual Assistant Niche markets itself to people like you so they can get business.

4. Outsource Secret #4: Use Outsourcing Network Sites & Communities

Ever heard of the “lance.com” sites. Like elance, freelance, writerlance etc.?

These website groups do a lot of busy work for you at great low prices which you arrive at through a reverse auction.

You tell people your project, whether you need a script made, software made, or a program, and then someone will tell you how much they will do it for, and usually the lowest priced bidder will win, and build your project or service for you, and you keep the master rights, like you built it yourself.

Many of the top internet marketing money makers outsource all their projects this way.

5. Outsource Secret #5: Hire a Customer Service Division

Many solo-preneurs, or small business owners are swamped with customer support and answering questions which take them away from the important tasks like dreaming up new products and services.

Why not outsource your customer support with companies like Kayako.

Do a Google search for “outsource customer support” and you’ll get a ton of listings from great companies eager to serve you and act as an extension of your one man show and make you look like a fortune 500 company.

With some minimal training, they can be answering support emails and building knowledge bases for you to answer your company’s frequently most asked questions.

Outsource Secret #6: Create Your Own Affiliate Program

The days of the one man salesman are over.

Many people earn a living online who don’t have websites of their own.

They are affiliates, and they are marketers who know how to penetrate niche markets with messages that get read, and create buyers for YOUR products.

Affiliates bring buyers to your sites for you.

Create a program where you pay affiliates 50% or whatever you think is fair and they will sell your product, advertise, and create sales for you. You will not need an advertising budget now.

So, here are 6 simple outsourcing techniques that when followed, can most definitely save you time, save you frustration, and help you make more money with less effort. Delegate your business from the outhouse and work your way up to the penthouse.

Jeff Mills - EzineArticles Expert Author

About the author: Jeff Mills is a very successful internet Entrepreneur who has sold over a million dollars worth of products online in the last 3 years. Jeff has a complete 14 page Outsourcing report that shares the entire secret outsourcing resources he uses and recommends to others and is giving it away free at http://www.whoisjeffmills.com/outsource-it.html Learn more about Jeff Mills at http://www.whoisjeffmills.com

April 4, 2008

Microsoft Dynamics GP 9.0: eCommerce Web Development - Overview for Programmer

Filed under: Software Tips — admin @ 11:36 am

Microsoft “Project Green” phase one is reflected in Microsoft Great Plains/Dynamics GP 9.0 realization. It is exposed to .Net developer currently through eConnect and as time goes - more and more eConnect object will have XML web service interfaces. In this small article we will be touching the set of object, deployed in eCommerce application, using Microsoft Dynamics GP as a backend.

• Sales Order Processing (SOP). In the light eCommerce case - you push data into SOP10100 - SOP Header table and SOP10200 - SOP Line table. If you do create Sales Orders Only, do not accept deposits against sales order - then you do not care about SOP Distribution table: SOP10102. All these tasks could be realized through eConnect.

• Inventory Tables. If you sell from your inventory (not just services), then you use Inventory module tables: IV00101 - Item master, IV00102 - Item QTY master, the last one shows you quantity at the specific location and in general

• Receivable Management Tables. RM00101 - Customer master - in case if you create and register new customer or update existing customer info in Great Plains.

• eConnect extensions. Obviously eConnect will be repeating the logic of former Great Plains Dexterity objects. In Great Plains you typically create work documents: Quotes, Orders, Invoices and then you post them individually or in the batch - posting process is functionally assigned to the operator, this is why you will have hard time to program it via eConnect (which allows you to create work documents). You will need eConnect extensions or simply stored procedures, which post work records in Sales Order Processing and potentially Receivable Management modules - it is not recommended to create ones from scratch - posting and order transferring logic is very complicated.

• Stored Procedures approach. We see more and more cases when eCommerce is built around Microsoft Small Business Financials, former Microsoft Small Business Manager - in such a situation eConnect might be too expensive and too complex - you may need just several SOP oriented stored procedures to create SOP orders and invoices at the back end in SOP SQL tables. The advice to the developer in the case of Small Business Financials - ask SBF user to create sample transaction - Sales Order and watch how did it distribute across SOP tables - you will get the idea and replication pattern for your SQL coding

• Development Tools. Microsoft Visual Studio.Net is becoming the tool of choice (over now legacy Microsoft Dexterity or Great Plains Software Dexterity). However if you are eCommerce developer - you will have to use SQL scripting. Usually the first question is - where do I get Great Plains table structure description: Tools->Resource Description->Tables. Sometimes developers ask about Great Plains Integration Manager. This tool is in process of being rewritten with eConnect panidea. Integration Manager up to version 8.0 was relatively slow in its technical ability to integrate bulk number of records - it used legacy OLE Server technology - Great Plains was OLE Server and IM used GP screens to validate integration records. New integration manager should be more powerful and it is in the process of the creation as we write these lines.

• Microsoft Dynamics CRM web front. In some cases we see this scenario. Microsoft Great Plains - MS CRM integration is in process of being rewritten on eConnect - currently it uses BizTalk server (and does a nice job, however sometimes you have to programmatically tune the BizTalk integration). In CRM you can create Account or Contact that will be integrated to Great Plains Customer, then Order when submitted can be integrated to Great Plains if needed. Sometimes developers complain, that they have to force credit limit for the CRM Account to be non-zero - in order for the invoice to come through

Please do not hesitate to call or email us: USA 1-866-528-0577, 1-630-961-5918 help@albaspectrum.com

Andrew Karasev is Chief Technology Officer at Alba Spectrum Technologies ( http://www.albaspectrum.com http://www.greatplains.com.mx http://www.enterlogix.com.br ) - Microsoft Business Solutions Great Plains, Navision, Axapta MS CRM, Oracle Financials and IBM Lotus Domino Partner, serving corporate customers in the following industries: Aerospace & Defense, Medical & Healthcare, Distribution & Logistics, Hospitality, Banking & Finance, Wholesale & Retail, Chemicals, Oil & Gas, Placement & Recruiting, Advertising & Publishing, Textile, Pharmaceutical, Non-Profit, Beverages, Conglomerates, Apparels, Durables, Manufacturing and having locations in multiple states and internationally.
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