Helpful Centers

May 12, 2008

The Psychology Behind Those Irresistible Headlines

Filed under: Ads — admin @ 2:09 am

Do you know how to write a great headline? You should because headlines are the lifeblood of your product/service.

Newspaper and magazine headlines are some of the best you’ll see. They depend on these headlines for sales. And since they have about 4 seconds to capture your attention, they better be good.

Who can resist not at least scanning a few lines after reading headlines like this:

“Attack Dogs Maul Helpless Kitten To Death”
“Exclusive: TV Star’s Secret Getaway Spot Revealed”
“How Attractive Do These People Find You?”
“The $1 Million Dare”

Each of these headlines has an element or combination of elements that affect you.

They tease your emotions and leave you hanging like the classical ‘what happens next?’ scenario.

And to satisfy your emotions, the solution is to read the story. Brilliant tactic, isn’t it?

Imagine your customers having to read your materials to satisfy themselves!

That’s what these headlines do.

What emotions do you invoke in your sales materials to captivate your readers? How do you plan to get them to read your ’story’?

You should use as many hot-button emotions into your materials as you can. Solve your customer’s problems by offering them engaging copy.

Remember, when they visit your site or read your brochure, they are already in the market for your services. They want to make a buying decision. So don’t give them an excuse to go somewhere else.

Use stop-in-your-tracks headlines combined with engaging copy and you can’t go wrong.

Sammer Hakim is a Dallas-based copywriter serving clients worldwide and helping them with their sales materials. He can be reached at http://www.marketing-commando.com.

April 10, 2008

Making Banner Ads Effective

Filed under: Ads — admin @ 2:53 pm

Banner ads may not be as alluring as affiliate programs, but they still can make money. In addition, I think that many (including myself) misjudge banner ads on their performance and effectiveness. Like any marketing/advertising tactics, the techniques on banner ads have already been revised. Thus, just like we see on the developments of content in most sites, ad banners now focus themselves on a more effective, attractive ads and a much specific targeted audience.

Here are the reasons on why you should choose to include banners on your marketing effort:

1. Banners make people remember you because your ads are displayed several times all over the Internet’s pages.

2. Banners are likely placed on the pages, where your target/prospect audience will be visiting.

3. Banners could instantly drive traffic to your site or make visitors purchase a product/service.

Below are tips for a successful banner ad campaign:

1. Consider the right graphic. Do not just pick the coolest graphic or animated graphic, but think of a graphic, which fits the overall tone of your ad.

2. Choose the right size for your ad.

3. Choose a service that includes free stats for your ad program.

4. Be able to choose the right place for your ads. Choose a site that very much compliments to your business.

5. Also consider branding strategy on your banner campaign. This may not be important at first, but may be very much helpful on the long run. When people are ready to make a purchase, the first thing that will come to their minds is your brand, if you are effective on making a reputation though ads.

6. On choosing who would create your banner ads, you have the following options:

- If you have the money, you may want to hire a media agency to do all the stuff for you.
- If you can’t afford such an expense, banner networks are an affordable option.
- You may also have the option to buy ad space from directories and search engines.
- Or if you are really tight on budget, you may freely do all the ad work. But this may be too much of a load.

7. Keep the file size small as possible to avoid further delay when the site downloads.

8. Be able to make your banner direct, brief and simple.

9. Maximize the “usability” of your banner ads like be able to put “click here” button.

10. Make your banners attractive by creating different versions of your ads and choosing the right words such as “free” and “now”.

http://onlinepr.gbwatch.com gives updates on the ins and outs of public relations and marketing within the Internet. It helps various companies of all sizes to become competitive entrepreneurs, and to focus on building good publicity, promotion and higher sales. It aims to teach businessmen to be witty, confident, and strategic in whichever industry they hope to build their dreams upon.

Mary Ann Carolyn Dalangin-Tordecilla - EzineArticles Expert Author

April 7, 2008

Adsense Make Money On Autopilot Technique

Filed under: Ads — admin @ 3:33 pm

Adsense make money on autopilot works. Do not be fooled by the skeptics, the real way to make money online at anything is to establish one autopilot moneymaking system on one site and then move on to set up others one after the other, even as each one continues to bring in money on autopilot with very little additional input from you.

Adsense is definitely no exception and the way to make money from it is to set up one site after another that nakes money for you virtually on autopilot. To be able to establish a successful Adsense make money on autopilot site all you need to do is to focus on four critical issues. Namely content, the keywords used, how you set up the Adsense ads and finally the traffic.

All these four things are related and will impact on one another in creating an Adsense make money on autopilot web site or blog site. For instance, for content to have an impact, you will need to carefully select the keywords used. You mostly need keywords that will attract the highest possible traffic via leading search engines and naturally how you set up your ads will impact on the frequency at which people click on them.

Focusing on these four key factors will enable you to build one Adsense-make-money-on-autopilot-site after another.

Find out how you can learn more about the best Adsense make money secrets from an expert who makes over $19,000 a month from Adsense. Or grab my ezine on Adsense secrets for free by sending a blank email now to clickaffiliatesecrets-subscribe@yahoogroups.com