Underwear for Women and Celebrity Endorsement, Does it Increase Lingerie Sales?
With the lingerie market saturated with a massive range of lingerie brands ranging from low cost and inexpensive to designer and catwalk designer, the battle for the most market share is getting harder. DOnt forgot the boys, check out mens underwear online too.
The lingerie market including bras and g strings is worth over two billion pounds within the UK. With such a commercial market the number of bra brands who are using famous celebrity endorsements have grown in recent years. The latest celebrities to put their face and bodies to womens underwear brands include Mel B from pop group sensations the Spice Girls, Katie Price and former girl band Louise Redknapp.
Mel B signed a year long contract with the household brand Ultimo for a substantial half a million pounds. The beautiful Melanie B has been doing many ab workouts to show off her chiselled six pack in the press shots for the new range of ultimo swimwear. She follows in other celeb footsteps. Another famous celebrity that modeled for a womens lingerie company is the gorgeous Louise RedKnapp, she modeled for Triumph. The growth in sales for the underwear brands using celebs to endorse their bras and knickers have worked.
A celeb endorsement will work well when the lingerie business matches itself up with a celeb who has the same values and is a well suited match to the product and the womens bra and underwear brands target customers.
