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Google is planning to enter the Mobile Broadband market, with the launching of its new G1 Mobile broadband phone. The phone will use the Android Operating System (OS) that is designed by Google and it will hit the UK market in November 2008. In other areas, people can buy the phone from T-Mobile’s website. The phone will have both a touch screen, and a slide-out keypad, unlike its rival (the iPhone), which does not have a keypad. It also has a trackball, and easy access to Google’s email and mapping programs.

The G1 is ideal for users who enjoy the convenience of accessing mobile broadband on their phone. One beauty of the G1 is that with the Android OS, the user can develop and customize personal phone applications, and make them available to other users for downloading. Also, as pointed out by Larry Brin, co-founder of Google, you always have your phone on you, but it is not realistic to always have your laptop with you. The G1 gives you the flexibility and convenience to search the Internet, as you would on your laptop, anywhere, and anytime.

Google is offering the Android Operating system for free, and also opening the operating system to third parties, who can then create and develop their own programs. Google anticipates that with this, other operators will use the Android, and more people will use other mobile phones to interact with Googles advertising network.