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Banner ads may not be as alluring as affiliate programs, but they still can make money. In addition, I think that many (including myself) misjudge banner ads on their performance and effectiveness. Like any marketing/advertising tactics, the techniques on banner ads have already been revised. Thus, just like we see on the developments of content in most sites, ad banners now focus themselves on a more effective, attractive ads and a much specific targeted audience.

Here are the reasons on why you should choose to include banners on your marketing effort:

1. Banners make people remember you because your ads are displayed several times all over the Internet’s pages.

2. Banners are likely placed on the pages, where your target/prospect audience will be visiting.

3. Banners could instantly drive traffic to your site or make visitors purchase a product/service.

Below are tips for a successful banner ad campaign:

1. Consider the right graphic. Do not just pick the coolest graphic or animated graphic, but think of a graphic, which fits the overall tone of your ad.

2. Choose the right size for your ad.

3. Choose a service that includes free stats for your ad program.

4. Be able to choose the right place for your ads. Choose a site that very much compliments to your business.

5. Also consider branding strategy on your banner campaign. This may not be important at first, but may be very much helpful on the long run. When people are ready to make a purchase, the first thing that will come to their minds is your brand, if you are effective on making a reputation though ads.

6. On choosing who would create your banner ads, you have the following options:

- If you have the money, you may want to hire a media agency to do all the stuff for you.
- If you can’t afford such an expense, banner networks are an affordable option.
- You may also have the option to buy ad space from directories and search engines.
- Or if you are really tight on budget, you may freely do all the ad work. But this may be too much of a load.

7. Keep the file size small as possible to avoid further delay when the site downloads.

8. Be able to make your banner direct, brief and simple.

9. Maximize the “usability” of your banner ads like be able to put “click here” button.

10. Make your banners attractive by creating different versions of your ads and choosing the right words such as “free” and “now”.

http://onlinepr.gbwatch.com gives updates on the ins and outs of public relations and marketing within the Internet. It helps various companies of all sizes to become competitive entrepreneurs, and to focus on building good publicity, promotion and higher sales. It aims to teach businessmen to be witty, confident, and strategic in whichever industry they hope to build their dreams upon.